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Roku DP: Displaying video ads in your Roku Direct Publisher channel
Roku DP: Displaying video ads in your Roku Direct Publisher channel
Robert Blessing avatar
Written by Robert Blessing
Updated over a week ago

Roku allows displaying video ads in your Roku Direct Publisher channel.

Direct publisher channels using our Roku feed can have a pre-roll ad inserted into your video content.

(If you want mid-roll ads, please contact us. We are working on a new feature to add custom adBreaks fields to your Roku feed from Vimeo. These adBreak fields allow you to set up your videos for mid-roll ad breaks).

Ad-Server URL:

To enable video ad monetization in Roku Direct Publisher you need to enter an Ad-Server URL.

Using Google AdSense as an ad server:

If you do not have your own ad server, one option could be to use Google AdSense.

To get the right ad-server URL generate it as described in this help article from adsense: https://support.google.com/adsense/answer/6054303?hl=en&ref_topic=1706004 (Select as video ad technology: Direct SDK instead of IMA Adapter).

Ad revenue split by Roku:

70% of the advertising inventory is controlled by you and you keep 100% of the gross revenue earned on these ads. The other 30% of the advertising revenue is controlled by Roku.

More info on Roku's website:

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