Yes. Your Tappla Fire TV app is a real native app, and it is meant to go on the Amazon Appstore, the same store your viewers already use on their Fire TV. Once it is published, people find it by searching for your app name, install it in one click, and it lives in their apps list like any other app. Your viewers never sideload anything.
How do my viewers get the app?
They open the Appstore or Search on their Fire TV.
They search for your app name and select it.
They click Get or Download, and it installs. It then appears in Your Apps & Channels.
No developer settings, no "unknown sources", no technical steps on their end.
What do I need to do once, to get it there?
The app is published under your own free Amazon developer account, so the listing belongs to you. An Amazon developer account is free (unlike Apple's, there is no yearly fee).
We deliver your signed app, ready-made store images (icon, tile, screenshots), and a step-by-step submission guide on your download page at apps.tappla.com.
You create the listing and upload the app file. It takes about 20 to 30 minutes, mostly filling in text and uploading the images we prepared.
Prefer us to do the heavy part? Invite us to your Amazon developer account and we will create the app and upload the package for you, then you just add the basic info and images.
Why isn't it in the store automatically?
Amazon retired its old no-code "Amazon Creator" tool, so there is no button that auto-injects an app into the store. Instead you get a full native app that goes through Amazon's normal, free submission, exactly like any other Fire TV app. That one-time step is all that stands between your delivered app and your audience downloading it from the store.